Event Marketing: How Tablet Check-in Helps Measure ROI

Did you know that only 11% of marketer's base their decisions on real data?

It sounds unbelievable but it's true. Here at zkipster, we believe that it is through data that really great events become even better. Using a tablet check-in service will help you get the data you need and more importantly help your bottom line. Here's how...Rather than look at data, event planners are more likely to rely on past experiences and second hand information like a colleagues opinion. While these are not bad sources of info, it's hard to use conjecture to appease those asking for ROI. Using a guest list app, will give you the first steps to getting that event data. Event planners are starting to wise up to this notion. Recently, at the Catersource Conference & Tradeshow in Las Vegas, attendees were asked, "What tech will you try at your next event?" and 43% of of people polled said "Faster Check-in" over choices like "1-Page Websites" and even, "Planning Event Apps."Digital guest list check-in has clear affects on 3 parts of your bottom line: KPI, ROI, and Insights. Most obviously, digital guest lists help you keep track of Key Performance Indicators like:

• Total Number of Attendees
• Number of Day of Guest Additions
• Attendance Rate
• Average Attendee Check-In Time

Long check-in lines are always a huge pain point for events, as the check-in process is the first experience a guest has with your event. Long lines are sure to put guests in a bad mood. Creating positive event sentiment amongst your attendees begins at your entrance.The next thing digital guest list apps can assist with is Return On Investment. It's not always easy to measure the ROI of events, but with features like email and text message alerts, you can affect guest behavior and through personalization increase brand loyalty. For instance, one might consider setting an alert for VIP guests and clients or prospective clients, this way someone from the hosting team can personally interact with him or her. There's much to be said for building relationships through personalization. When it comes to event marketing, your event depends on it. Having all the attendee data, you can also personalize your post-event follow-up emails to include only those who actually attended, instead of blasting the entire guest list. It's a turn off for most people to receive emails for no reason, so target only those attendees who came.The last thing digital check-ins can assist with that really gets down to the dollars and cents are insights for future event analysis. Did you spend too much money on food and alcohol this time around? Why not track the data and attendance rate to help lower costs? Or, even the other way around; did you find yourself spending too little? Maybe this can help you explain to the people with the budget why you need more money. Nothing helps pocketbooks open so much a data.To read about how to keep your digital guest list secure, click here.