About the authors

Julius Solaris

Julius Solaris is the editor of Event Manager Blog. Started in 2007, EMB is the number one blog worldwide for event professionals. He is the founder of the Event Innovation Lab, an immersive training program for Fortune 500 companies and high growth event teams.

Becki Cross

Becki Cross set up UK based event management company and SME, Events Northern Ltd, in 2004. Becki has organized events ranging from conferences to exhibitions, festivals to awards ceremonies, fashion shows to golf tournaments and everything in between.

Modern event planners who care for ROI and getting the right guests to show up will appreciate the strategies, tools and tactics in this report.

Julius Solaris — Editor of Event Manager Blog

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