Sep 18, 2020 by zkipster Editorial Team

Case Study: How Christie’s Hong Kong Uses WeChat + zkipster

The Christie’s Hong Kong events team relies on zkipster as their guest management platform, and uses advanced workflows and custom API integrations for a best-in-class, bespoke experience.

 

 

Challenge: Uniting separate RSVP workflows and needs with a global solution

The Christie’s team faced a nuanced set of challenges that their guest management platform needed to solve:

  • Clients in China are accustomed to using WeChat for RSVP with QR confirmation within WeChat, not by email confirmation.
  • Christie’s HK didn’t want to create 2 separate RVSP mechanisms and manage 2 separate guest lists from zkipster and WeChat.
  • Christie’s HK wanted to save the registered WeChat guests and avoid having to ask/prompt them to fill in forms again for the next event.
  • Christie’s HK needed a global solution, their question being: “How can we ensure a localised, bespoke experience with a unified global solution?”‘

 

Screens from the Christie’s invitation guest journey.

 

Solution: A bespoke API integration between zkipster and WeChat

 

Event setup
Christie’s creates a zkipster event for email RSVPs, and uses a custom mini-program for WeChat registrations.

Registration
When a new guest registers via Christie’s mini-program, all data is passed to the event guest list in zkipster via the zkipster API, and zkipster generates a QR code that is stored in the guest’s mini-program event page for easy access.

Check-in
At the event, Christie’s client service team uses the zkipster iOS or Android app to scan guest QR codes for quick and contactless check-in.

Post-event
A post-event report includes guests registered via mini-program, registered via zkipster, RSVPs (confirmed, declined, unconfirmed), attended, and no-shows.

 

We had more than 1,000 clients visiting our Christie’s Beijing & Shanghai previews, with a majority of them signed up and happily checked in through integrated zkipster & WeChat interface with no issue. Nothing could be more satisfying than this! Thank you all so much!”

CHRISTIE’S HONG KONG TEAM

 

 

Next steps for Christie’s HK

The Christie’s HK Events and Digital teams plan to integrate zkipster with their main client database. Once a guest registers for the event, their information will automatically be captured in zkipster and synced with the main Christie’s client database.