A new standard for digital event credentials, powered by the zkipster Communications Suite.
Design polished, branded event passes that integrate seamlessly into your workflows, work across Apple Wallet and Google Wallet, and unlock new ways to engage your guests.
More than a ticket, more than a QR code
Move beyond simplified, static event credentials. With Wallet Pass every touchpoint is an opportunity to impress, as every detail can be tailored to reflect your brand and event. Add your background color, logo, icon and cover image, and use dynamic fields to personalize each pass with key guest and event information, from venue and seating details to access levels. Each pass also includes a unique QR code for scanning at check-in.
On the back of the pass you can add text and links to share additional information, such as event websites, social media, agendas, venue details and maps. Pass content can be updated dynamically, ensuring guests always have access to the most up-to-date information.
Once your wallet pass is designed, you can share it via email campaigns sent through the zkipster Communications Suite. Use branded Add to Wallet buttons or create your own custom button so guests can install the wallet pass on their Android or iOS device with a couple of taps.
Each wallet pass template can be linked to multiple email campaigns, but guests cannot download the same pass more than once. This allows you to send targeted emails to different guest lists while issuing consistent credentials and link reminder emails to the same pass, without duplication.
Faster check-in, real-time updates, and a new way to connect with your guests.
Right here, right now
One of the most powerful features of Wallet Pass is location-based messaging. By adding a location to a pass, you can trigger push notifications when guests are within 0.6 miles (1 kilometer). These notifications appear directly on the guest’s phone lock screen, making them easy to access exactly when they’re needed. Use location based messages to welcome guests to the event, guide them to the venue or share important entry information.
With passes stored in the mobile wallet, guests can access their event credentials right away, with no apps to download and no searching through emails. This reduces bottlenecks at entry and helps create a smoother, more efficient check-in experience for guests and staff.
Advanced event communications, exceptional events
Wallet Pass introduces a new, high-impact communication channel within the platform you already use to manage email, SMS, WhatsApp, RSVPs and registration.
Maximize guest engagement by updating active passes in real time to connect with guests before, during and even after the event, ensuring they always have access to the most up-to-date event information. Guests are always in control, with the ability to manage notifications and remove passes at any time.
Wallet Pass is designed to support a wide range of use cases. Create visually distinct pass templates for different guest segments (VIP, press, sponsor, etc.) and issue multiple passes per guest (e.g. entry, parking, hospitality) to expedite access on event day.
Whether you’re hosting an exclusive Fashion Week dinner or running a large-scale hospitality program at a sporting event, Wallet Pass scales effortlessly to meet your needs.
Track the full lifecycle of every pass, from delivery and activation to status and engagement, with built-in reporting. This gives you clear insight into how your guests interact with their passes and helps you optimize your communications over time.
With Wallet Pass and the zkipster Communications suite you can deliver a seamless, consistent event experience across guest touchpoints, and bring your brand closer to your guests than ever before.
Ready to explore? Wallet Pass is now available as part of the zkipster Communications Suite for Professional and Enterprise Events plans.
